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Effie Awards Türkiye: Entry Deadline, Fees, Categories and Winners

Türkiye's most prestigious effectiveness award; Gold winners go on to Effie Europe 'Best of Europe'. 490 entries and 95 awards in 2026.

Deadline
~May–Jul 2027 (2026: 14 May–10 Jul) Estimated
Ceremony
~Sep 2027 (2026: 3 Sep, Four Seasons)
Organiser
Reklamcılar Derneği (RD) and Reklamverenler Derneği (RVD), under licence from Effie Worldwide
Entry fee
TRY 30,000–40,000 + VAT (2026)

Recent winners

  • 2026 Concept İstanbul / Şekerbank · Sürsün · Gold · news
  • 2026 VML Türkiye / Karaca · Hatır Perfetto · Gold · news
  • 2026 Concept İstanbul / Allianz · Dağ Gibi Arkanızdayız · Gold (Sponsorship) · news

Key facts

Organiser
Reklamcılar Derneği (RD) and Reklamverenler Derneği (RVD), under licence from Effie Worldwide
Founded
2005 (21 years old) · Latest: edition 18 source
Eligibility
Lead agency and advertiser enter jointly.
Entries open
May 2027
Deadline
~May–Jul 2027 (2026: 14 May–10 Jul)
Ceremony
~Sep 2027 (2026: 3 Sep, Four Seasons)
Entry fee
TRY 30,000–40,000 + VAT (2026)

Sources

Category structure (2026)

  • Sector + Special categories 42Multi-Category Retail & Marketplace (Çoklu Perakende & Pazar Yeri) · Sweet & Savoury Snacks (Tatlı & Tuzlu Atıştırmalık) · Cosmetics and Personal Care (Kozmetik ve Kişisel Bakım) · Banking and Finance (Bankacılık ve Finans) · Insurance & Private Pensions (Sigorta & Özel Emeklilik) · Telecoms (Telekom)
  • Special categories (examples)Launches Done Right (Lansmanın Hakkını Verenler) · Daring to Be Funny (Mizaha Cesaret Edenler) · Sponsorship (Sponsorluk) · Performance Marketing (Performans Pazarlaması) (Winning with Data) · Big Success on a Small Budget (Küçük Bütçeyle Büyük Başarı) · Artificial Intelligence (Yapay Zeka) · New for 2026: Growing with the Creator Economy (İçerik Üreticisi Ekonomisi ile Büyüyenler), Stronger Together (Birlikte Daha Güçlüler), Inspired by Culture (Kültürden Beslenenler), Going Beyond Borders (Sınır Ötesinde Koşanlar)

Special awards and levels

Grand Effie: not mentioned for 2026

Latest winners (2026)

  • Most-awarded agencyTBWA\Istanbul (10) · Türkiye Most awarded
  • Most goldsVML Türkiye (6 altın) · Türkiye Most golds
  • Most-awarded advertiserUnilever Türkiye (5) · Agency: MullenLowe İstanbul · Türkiye Most awarded
  • Launches Done Right (Lansmanın Hakkını Verenler)Turkcell · “#ShaqDiye5G” · Agency: Rafineri · Türkiye Gold
  • Environmental and Social Benefit (Çevresel ve Sosyal Fayda)CarrefourSA · “Hayalet Ağlar” · Agency: TBWA\Istanbul · Türkiye Gold
  • Inspired by Culture (Kültürden Beslenenler)Fanta · “Fanta Sarı Kola. Hastasıyız!” · Agency: Ogilvy 4129 · Türkiye Gold
  • Daring to Be Funny (Mizaha Cesaret Edenler)Karaca · “Plasma Steel ile Çelik Değişti” · Agency: VML Türkiye · Türkiye Gold
  • Customer Experience and Engagement (Müşteri Deneyimi ve Etkileşim)Türkiye İş Bankası · “İş Vapur” · Agency: Tribal Worldwide İstanbul · Türkiye Gold
  • Sustained Success (İstikrarlı Başarı)Penti · “Hiç Çamaşırı” · Agency: Arthur İstanbul · Türkiye Gold
  • Branded Content (Markalı İçerik)Axe · “Şeker Oğlan” · Agency: MullenLowe İstanbul · Türkiye Gold
  • Sponsorship (Sponsorluk)Allianz · “Dağ Gibi Arkanızdayız” · Agency: Concept İstanbul · Türkiye Gold
  • Media Innovation (Medyada Yenilikçilik)Canva · “Deneme Sorusu” · Agency: Influera · Türkiye Gold
  • Gender Equality in Advertising (Reklamda Toplumsal Cinsiyet Eşitliği)Şişecam · “DaDaDaDa” · Agency: PUNCHBBDO · Türkiye Gold
  • Stronger Together (Birlikte Daha Güçlüler)adidas · “Bize Emanet” · Agency: Arthur İstanbul · Türkiye Gold
  • B2B Marketing (B2B Pazarlama)QNB · “Saraylı Mefruşat QNB Dijital Köprü” · Agency: Kompüter · Türkiye Gold

Sources for categories and winners: mediacat.com, adjustbrand.com, effieturkiye.org, effieturkiye.org

Data compiled as of 12 October 2026. Dates and fees may change; check the official site before entering.

Other Marketing Effectiveness awards

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