Award Atlas 2026–2027 - Prime Marketing Organisation

Europe ★★ Next cycle

Effie Awards Europe: Entry Deadline, Fees, Categories and Winners

2 Bronze in 2024, 1 Bronze in 2025. Winning Gold at Effie Türkiye is the natural route.

Deadline: First ~30 Jul · final ~10 Sep 2027 Estimated
Ceremony: Effie Day 3 Dec 2026, Brussels (2026 cycle)
Organiser: EACA – European Association of Communications Agencies (under licence from Effie Worldwide)
Entry fee: Multi-market and special categories: EACA members €995–€1,695, non-members €1,895–€2,495; Best of Europe €845–€1,295. 50% off for non-profits.

Organiser: EACA – European Association of Communications Agencies (under licence from Effie Worldwide)
Founded: 1996 (30 years old) · Latest: edition 30
The first pan-European award judged on effectiveness. source
Eligibility: 'Best of Europe' route: works that won Gold/Grand at Effie Türkiye can enter; multi-market campaigns are also eligible.
Entries open: May 2027
Deadline: First ~30 Jul · final ~10 Sep 2027
Ceremony: Effie Day 3 Dec 2026, Brussels (2026 cycle)
Entry fee: Multi-market and special categories: EACA members €995–€1,695, non-members €1,895–€2,495; Best of Europe €845–€1,295. 50% off for non-profits. (2026 rates) source

Multi-market: Industry 13Automotive · Beauty & Fragrance · Beverages · Consumer Goods & Telecom · Fashion & Accessories · FMCG · Food · Health & Wellness · Media, Entertainment, Sports & Leisure · Restaurants · Retail · Services · Travel, Transport & Tourism
Multi-market: Specialty 19Artificial Intelligence (AI) · Business-to-Business · Business Achievement · Brand Content & Entertainment · Brand Integration & Partnerships · Commerce & Shopper · Crisis Response / Critical Pivot · Experiential Marketing · Health Effectiveness · Influencer Marketing · Marketing Innovation Solutions · Media Idea / Innovation · Product/Service Launch · Retail Media · Small Budget · Social Media · Sustained Success (3+) · Sustained Success (10+) · Topical / Annual Events
Best of EuropeFor 2025 local Gold/Grand winners; mirrors the multi-market categories
Special categoriesPositive Change (Brand / Non-profit) · Civic Engagement & Democracy (new) · Decades of Sustained Success (new) · Health Effectiveness · Influencer Marketing

Grand Effie · Europe's Most Effective Agency Network · Independent Agency of the Year

Grand Effie Not awarded
Food & BeverageMagnum · “Nothing Cracks Like Magnum” · Agency: LOLA MullenLowe · Multi-market Gold
Consumer Goods & TelecomRainbow Wool · “Rainbow Wool” · Agency: Serviceplan Germany · Germany Gold
Sustained SuccessIKEA · “Making the everyday wonderful...” · Agency: Mother · UK Gold
Social Good - BrandsVirgin Media O2 · “Daisy vs Scammers” · Agency: VCCP · UK Gold
Social Good - Non-ProfitMy Life My Say · “You Already Vote, So Vote” · Agency: Ogilvy UK · UK Gold
Media Strategy & Idea / Positive Change - BrandNova Post · “HOUSE-BOXES / How Nova Post Packed the Sky” · Agency: BetterSvit · Ukraine Gold (x2)
Positive Change Non-profit / Small BudgetGreenpeace · “Greenpeace The Dead Sea” · Agency: &Co. / NoA · Denmark Gold (x2)
Media Strategy & IdeaDublin Samaritans · “Finding Samaritans Amongst the Keenest of Listeners” · Agency: Droga5 Dublin · Ireland Gold
Social MediaUNITED24 Medevac · “When Life Gives You Fashion Advice, Turn It Into Saved Lives” · Agency: HyperNormal · Ukraine Gold
Agency Network of the YearMcCann Special award
Independent Agency of the YearBetterSvit · Ukraine Special award

Data compiled as of 12 October 2026. Dates and fees may change; check the official site before entering.