Category structure (2026)

• Purpose Driven Marketing 3Brand Purpose / Activism · Social Impact Marketing · Diversity and Inclusive Excellence
• Impact Marketing 8Brand Experience · Instant Impact / Promotion · Customer Growth & Conversion Strategy · New Product/Service Launch / Re-launch · Real Time Marketing · Small Budget, Big Impact · Creator / Influencer / Celebrity Marketing · Partnership, PR & Branded Content Excellence (new)
• Media and Growth 12Omnichannel Marketing · Cross Digital Media Marketing · Social Media Marketing · Gaming, Gamification & E-Sports · AI Powered Data Insights / Contextual Marketing · Insight-Led Marketing Campaign (new) · Retail Media / O2O Excellence · Performance Marketing · Programmatic · Connected TV
• Creative & Innovation Impact 7Integrated E-commerce Innovation & Live Streaming · Design / Customer / User Experience · Personalization · Short or Long Form Video · Innovative Use of AI in Advertising · AI-Driven Creative Excellence · D2C / E-commerce Marketing Excellence (new)

Special awards and levels

Best in Show · Juror's Choice Award of the Year (new) · Most Resilient Brand · Advertiser of the Year · National Advertiser of the Year · Brand of the Year · Local Brand of the Year · Publisher of the Year · Enabling Technology Company · Media Agency of the Year · Creative Agency of the Year · Independent Agency of the Year · Holding Agency Company · Specialist Agency of the Year

Latest winners (2025)

• Best in ShowNogger (The Magnum Ice Cream Company) · “Nogger Full Karamel” · Agency: Medina Turgul DDB · Türkiye Best in Show
• Advertiser of the YearThe Magnum Ice Cream Co.; Unilever Türkiye; Akbank · Türkiye Industry Award (Endüstri Ödülü)
• Brand of the YearAkbank; Nogger · Türkiye Industry Award (Endüstri Ödülü)
• Creative Agency of the YearMullenLowe Istanbul; Medina Turgul DDB · Türkiye Industry Award (Endüstri Ödülü)
• Independent Creative Agency of the YearConcept Istanbul · Türkiye Industry Award (Endüstri Ödülü)
• Media Agency of the YearOMD Türkiye; Mindshare Türkiye · Türkiye Industry Award (Endüstri Ödülü)
• AI-Powered Creative Agency of the YearConsciouslab · Türkiye Industry Award (Endüstri Ödülü)
• Influencer / Digital Agency of the YearEnnfluencer / Sempeak · Türkiye Industry Award (Endüstri Ödülü)
• Instant Impact + Real Time MarketingThe Magnum Ice Cream Company · “Nogger Full Karamel” · Agency: Medina Turgul DDB · Türkiye Gold x2
• Brand Purpose + Small Budget Big ImpactAkbank · “Son Dakika Koltuğum” · Agency: Akbank (in-house) · Türkiye Gold x2
• Brand Purpose + Social ImpactCarrefourSA · “GHOST TOWN” · Agency: CarrefourSA · Türkiye Gold x2
• Product Launch + Social MediaPepsiCo · “Doritos x Ruffles SWAP” · Agency: OMD Türkiye · Türkiye Gold x2
• Omnichannel + Cross DigitalUnilever · “Daha Tatlı Daha Çekici” · Agency: MullenLowe Istanbul · Türkiye Gold x2
• Social ImpactAllianz · “The Breast Exam Issue” · Agency: Concept · Türkiye Gold
• Real Time MarketingIKEA · “Elti Kıskandıran Kase” · Agency: TBWA\İstanbul · Türkiye Gold