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MIXX Awards Türkiye: Entry Deadline, Fees, Categories and Winners

Türkiye's main digital marketing award; 862 entries in 2026.

Deadline
~late Jan 2027 (2026: 30 Jan) Estimated
Ceremony
~Mar 2027
Organiser
İnteraktif Reklamcılık Derneği (IAB Türkiye)
Entry fee
Early: one company TRY 9,750, two companies TRY 13,500, three companies TRY 17,250; standard: TRY 13,000 / 18,000 / 23,000 + VAT. 10% discount for IAB members.

Recent winners

  • 2026 sigortam.net · Arabama Yapar Mı? · Best of the Year (Yılın En İyisi) + Gold · news
  • 2025 OMD & ZZG Tech / THY · Fly By Sign · Best of the Year (Yılın En İyisi) · news

Key facts

Organiser
İnteraktif Reklamcılık Derneği (IAB Türkiye)
Founded
2010 (16 years old) · Latest: edition 16 source
Eligibility
Digital campaigns; ~50 categories including Genç MIXX.
Entries open
Dec 2026
Deadline
~late Jan 2027 (2026: 30 Jan)
Ceremony
~Mar 2027
Entry fee
Early: one company TRY 9,750, two companies TRY 13,500, three companies TRY 17,250; standard: TRY 13,000 / 18,000 / 23,000 + VAT. 10% discount for IAB members. (2026 rates) source

Sources

Category structure (2026)

  • Format/Channel 20Brand Image (Marka İmajı) · Branded Content · Creative Display · Omnichannel · Long/Series/Vertical Video · Influencer · Digital Audio (Dijital Ses) · CTV · DOOH · Native
  • Experimental, Technology and AI (Deneysel, Teknoloji ve Yapay Zeka) 6Experimental and Innovative UX (Deneysel ve Yenilikçi UX) · Experimental and Innovative Campaigns in Use of Technology (Teknoloji Kullanımında Deneysel ve Yenilikçi Kampanyalar) · Data-Driven Campaigns (Veriden Doğan Kampanyalar) · Generative AI (Üretken Yapay Zeka) · AI-Powered Marketing and Optimisation (Yapay Zeka Destekli Pazarlama ve Optimizasyon) · Gaming and E-Sports (Oyun ve E-Spor)
  • Purpose/Impact (Amaç/Etki) 8Sports Marketing (Spor Pazarlaması) · B2B · Non-Profit/Public (Kâr Amacı Gütmeyen/Kamu) · CSR (KSS) · Special Occasion (Özel Gün) · Sustainability (Sürdürülebilirlik) · Equality and Inclusion (Eşitlik ve Kapsayıcılık) · Digital Going Global (Yurt Dışına Açılan Dijital)
  • Sector 13Durable Goods and Electronics (Dayanıklı Tüketim ve Elektronik) · Finance and Insurance (Finans ve Sigorta) · Food and Beverage (Gıda ve İçecek) · Communications and Telecoms (İletişim ve Telekom) · Personal Care and Beauty (Kişisel Bakım ve Güzellik) · Automotive (Otomotiv) · Retail and E-Commerce (Perakende ve E-Ticaret) · Travel and Tourism (Seyahat ve Turizm)

Special awards and levels

Best of the Year (Yılın En İyisi) · Genç MIXX · sahibinden.com Special Award (sahibinden.com Özel Ödülü) · Agency of the Year (Yılın Ajansı) (not verified for 2026)

Latest winners (2026)

  • Best of the Year (Yılın En İyisi)sigortam.net · “Arabama Yapar mı?” · Agency: Tribal Worldwide İstanbul · Türkiye Best of the Year (Yılın En İyisi)
  • Experimental Use of Technology + Data-Drivensigortam.net · “Arabama Yapar mı?” · Agency: Tribal Worldwide İstanbul · Türkiye Gold
  • Omnichannel / Sports Marketing / Home CleaningOmo (Unilever) · “OMO x Anadolu Efes: Dünyanın En Kısa Sponsorluğu” · Agency: MullenLowe İstanbul · Türkiye Gold x3
  • Series Video / Vertical Video / B2BŞişecam · “Fabrikanın Şiiri” · Agency: Ogilvy 4129 · Türkiye Gold x3
  • Long Video / Influencer / Non-ProfitTEMA Vakfı · “Atik Ailesi ile Yok Böyle Kamp” · Agency: Senfonico · Türkiye Gold x3
  • Digital Only SalesOkey (Sanipak) · “Çeyiz Paketi” · Agency: VML Türkiye · Türkiye Gold
  • Special Occasion / HealthOkey (Sanipak) · “Bu Bir İndirim Kodudur” · Agency: VML Türkiye · Türkiye Gold x2
  • Branded ContentVaseline (Unilever) · “Vaseline Gluta-Hya ile Dramaya Son” · Agency: Ogilvy 4129, Reboom, SocialFamous · Türkiye Gold
  • Vertical Video (Dikey Video)Akbank · “15 Saniyede Akbank” · Agency: TBWA\Istanbul · Türkiye Gold
  • Digital Audio (Dijital Ses)Lassa (Brisa) · “Lassa Dinamik AI Audio” · Agency: EssenceMediacom/WPP Media, Moon Digital · Türkiye Gold
  • NativeTurkNet · “Grok Söylesin” · Agency: Consciouslab · Türkiye Gold
  • Generative AI (Üretken Yapay Zeka)Bayer · “Sizin Sesinizden Bebeğinize Ninniler” · Agency: OLIVER Türkiye · Türkiye Gold
  • Food and Beverage (Gıda ve İçecek)Cornetto (Magnum Ice Cream Co.) · “Cornetto ile Aç Kapılarını Yaza” · Agency: MullenLowe İstanbul · Türkiye Gold
  • Communications and Telecoms (İletişim ve Telekom)GNÇ (Turkcell) · “Soğukkanlılıkla Kutlayınız” · Agency: Rafineri, Staff Media · Türkiye Gold
  • Retail and E-Commerce (Perakende ve E-Ticaret)Otobid (sahibinden.com) · “Bid'de böyle, Otobid'de!” · Agency: Concept · Türkiye Gold

Sources for categories and winners: mixxawards-tr.org, marketingturkiye.com.tr, ekonomist.com.tr, hurriyet.com.tr

Data compiled as of 12 October 2026. Dates and fees may change; check the official site before entering.

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