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SABRE Awards EMEA: Entry Deadline, Fees, Categories and Winners

The Turkey category produces winners every year; agencies such as PR House, Golin and SUCSR have won.

Deadline
Early ~Dec 2026 · final ~Feb 2027 Estimated
Ceremony
May 2027, London
Organiser
PRovoke Media (formerly The Holmes Group)
Entry fee
$475 base + $125 per additional category

Wins from Türkiye

  • 2023 Golin Istanbul / Unilever Wall's Max · Upcycling with Wall's Max · Winner of the Turkey category · news
  • 2022 PR House / Dove · Reverse Selfie · Winner of the Turkey category · news
  • 2021 PR House / Simple · #ChooseKindness · Winner of the Turkey category · news
  • 2020 SUCSR / Molfix · Bonding For Life · Winner of the Turkey category · news

Key facts

Organiser
PRovoke Media (formerly The Holmes Group)
Founded
Founding year not verified
The EMEA programme has run since at least 2006; first year could not be verified. source
Eligibility
There is a separate 'Turkey' country category.
Entries open
Nov 2026
Deadline
Early ~Dec 2026 · final ~Feb 2027
Ceremony
May 2027, London
Entry fee
$475 base + $125 per additional category

Sources

Category structure (2026)

  • Diamond SABRE 6Company of the Year · CEO of the Year · Brand-Building · Reputation Management · Research and Planning · Measurement and Evaluation
  • Geographic 21Turkey · MENAT · Mediterranean · DACH · France · Iberia · UK and Ireland · Central & Eastern Europe
  • Practice Areas 33Marketing Communications · Corporate Reputation · Engaging Society · Advocacy · Media Relations · Digital and Social Media · Experiential · Specialist Audience
  • Industry Sectors 26Consumer Goods · Consumer Services · Business-to-Business · Technology · Healthcare · Non-Corporate
  • IN2 SABRE (innovation)

Special awards and levels

Platinum SABRE (Best in Show) · Diamond SABRE · Agencies of the Year

Latest winners (2026)

  • Platinum SABRE (Best in Show)Icelandair · “The Real Unreal” · Agency: FleishmanHillard · Iceland Platinum
  • Diamond: Brand-BuildingIcelandair · “Iceland: The Real Unreal” · Agency: FleishmanHillard · Iceland Diamond
  • Diamond: Company of the YearKFC Africa · “The Recipe for Hope, Growth and Respect” · Africa Diamond
  • Diamond: CEO of the YearBCR · “Sergiu Manea” · Agency: GRF · Romania Diamond
  • Diamond: Reputation Mgmt / MeasurementDTEK · “The Light Holds On” · Ukraine Diamond (x2)
  • Diamond: Research and PlanningNordic Rare Disease Summit · “Pushing Boundaries for Rare” · Agency: FTI Consulting Diamond

Latest winners from Türkiye

  • Geographic: TurkeyOmo (Unilever) · “Dirt Is Good” · Agency: Edelman · Türkiye SABRE (category winner)

Sources for categories and winners: provokemedia.com, provokemedia.com, sabre.provokemedia.com

Data compiled as of 12 October 2026. Dates and fees may change; check the official site before entering.

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