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Kristal Elma: Entry Deadline, Fees, Categories and Winners

Türkiye's main advertising creativity competition; entries rose 46% in 2026.

Deadline
~Apr 2027 (2026: 17 Mar–21 Apr) Estimated
Ceremony
~Jun 2027 (2026: 15 Jun, Hilton Bosphorus)
Organiser
Reklamcılar Derneği (RD)
Entry fee
Member agencies TRY 9,000, non-members TRY 11,500 (sector categories); special categories TRY 11,000 / 13,000; integrated campaigns TRY 14,000 / 18,000; regional agencies TRY 7,000–12,000 + VAT per entry.

Recent winners

  • 2026 Rafineri / Turkcell · Shaq diye 5G · 2 Grand Prix (Büyük Ödül) + 5 Kristal Elma · news
  • 2026 TBWA\Istanbul / McDonald's · Archie · Grand Prix (Büyük Ödül) (Design, Digital) · news
  • 2025 TBWA\Istanbul / CarrefourSA · Hayalet Ağlar · Grand Prix (Büyük Ödül) (Outdoor, Integrated, Media) · news

Key facts

Organiser
Reklamcılar Derneği (RD)
Founded
1989 (37 years old) · Latest: edition 38
The 2008 ceremony was the 20th edition; some sources say 1988. source
Eligibility
Work created in Türkiye and Northern Cyprus (TRNC).
Entries open
Mar 2027
Deadline
~Apr 2027 (2026: 17 Mar–21 Apr)
Ceremony
~Jun 2027 (2026: 15 Jun, Hilton Bosphorus)
Entry fee
Member agencies TRY 9,000, non-members TRY 11,500 (sector categories); special categories TRY 11,000 / 13,000; integrated campaigns TRY 14,000 / 18,000; regional agencies TRY 7,000–12,000 + VAT per entry. (2026 rates) source

Sources

Category structure (2026)

  • Sections 13A-Outdoor (A-Açıkhava) · AO-Outdoor Special Categories (AO-Açıkhava Özel Kategoriler) · B-Press (B-Basın) · BO-Press Special Category (BO-Basın Özel Kategori) · BY-Regional Competition (BY-Bölge Yarışması) · CEARM-Eli Acıman Copywriting (CEARM-Eli Acıman Reklam Metni) · CM-Craft Music (CM-Craft Müzik) · Craft-Production/Direction (Craft-Yapım/Yönetim) · D-Digital (D-Dijital) · E-Integrated Campaigns (E-Entegre Kampanyalar) · F-Film (TV & Cinema and Online Film) (F-Film (TV & Sinema ve Online Film)) · FO-Film Special Categories (FO-Film Özel Kategoriler) · M-Media (M-Medya)

Special awards and levels

Grand Prix (Büyük Ödül) (9) · Special Jury Award (Jüri Özel Ödülü) (8) · Young Crystal (Genç Kristal) (3) · Brand that Encourages Creativity (Yaratıcılığa Cesaret Veren Marka)

Latest winners (2026)

  • D-Digital (+Design) (D-Dijital (+Tasarım))McDonald's · “Archie” · Agency: TBWA\Istanbul · Türkiye Grand Prix (Büyük Ödül) x2
  • F-Film TV & Cinema (F-Film TV & Sinema)Turkcell · “Shaq Diye 5G” · Agency: Rafineri · Türkiye Grand Prix (Büyük Ödül)
  • E-Integrated Campaigns (E-Entegre Kampanyalar)Turkcell · “Shaq Diye 5G” · Agency: Rafineri · Türkiye Grand Prix (Büyük Ödül)
  • F-Online FilmA101 · “A101 - Düşük Bütçeli Filmler / Bilim Kurgu” · Agency: Concept Istanbul · Türkiye Grand Prix (Büyük Ödül)
  • M-Media (M-Medya)Allianz · “Pazarda Elle Muayene” · Agency: Concept Istanbul · Türkiye Grand Prix (Büyük Ödül)
  • Radio & Audio (Radyo & Ses)A101 · “A101 - Pahalının da Ucuzu” · Agency: Concept Istanbul · Türkiye Grand Prix (Büyük Ödül)
  • AO-Outdoor Ambient (AO-Açıkhava Ambient)Spotify · “Spotify Wrapped | Lvbel C5” · Agency: Muhabbet · Türkiye Grand Prix (Büyük Ödül)
  • BY-Regional Competition (BY-Bölge Yarışması)Smart Match · “Abartılmış Profiller” · Agency: KAF · Türkiye Grand Prix (Büyük Ödül)
  • Most awardsTribal Worldwide Istanbul (47) · Türkiye Most awarded
  • D-Digital Social Responsibility (D-Dijital Sosyal Sorumluluk)HBO Max · “Çekiç ve Gül: Bir Behzat Ç Hikayesi” · Agency: Ogilvy 4129 · Türkiye Special Jury (Jüri Özel)
  • E-Integrated (E-Entegre)Açık Radyo · “Apaçık” · Agency: Untold · Türkiye Special Jury (Jüri Özel)
  • FO-VerticalQNB · “Saraylı Mefruşat E-fatura” · Agency: Kompüter · Türkiye Special Jury (Jüri Özel)

Sources for categories and winners: kristalelma.org.tr, mediacat.com, marketingturkiye.com.tr, cinfikirli.com

Data compiled as of 12 October 2026. Dates and fees may change; check the official site before entering.

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