Category structure (2026)

• Communication 11Best Communication of the Employer Brand to the Internal Audience · Best Communication of the Employer Brand to the External Audience · Best Communication to a Gen Z Audience · Best Use of Digital · Best Social Media Strategy · Best Employer Brand Innovation · Best Alignment of EVP with Corporate Brand Values
• Employer Brand Positioning 4Best Diversity and Inclusion Strategy · Best Management Following Change of Mission/Positioning/Management · Best Management Following M&A · Best Localisation Programme
• Employee Journey 7Best Employee Experience · Best Brand Ambassador Programme · Best Onboarding or Reboarding Programme · Best Employee Wellbeing Initiative · Best Employer Brand Management Event · Best Alumni Programme · Best Ongoing Commitment to Employer Brand Management
• Best Employer Brand by Sector 9Engineering and Manufacturing · FMCG · Professional and Financial Services · Technology, Media and Telecommunications · Retail

Special awards and levels

Grand Prix

Latest winners (2026)

• Grand PrixIHG · Agency: Tonic · UK/Global Grand Prix
• Best Communication to External AudienceIHG · Agency: Tonic Gold
• Best Communication to Internal AudienceRhenus Logistics Gold
• Best Communication to Gen ZBAT · Agency: Tonic Gold
• Best Alignment of EVP with Brand ValuesParkdean Resorts · UK Gold
• Best Short-Term CampaignOcado Logistics · Agency: Caraffi · UK Gold
• Best Use of DigitalKFC UK&I · Agency: Chatter Communications · UK Gold
• Best Social Media StrategyMitchells & Butlers · Agency: Cogent · UK Gold
• Best Integration in Comms StrategyAllegro · Agency: Be About Hybrid Agency, Great Digital, Ikona, Mosqi.to · Poland Gold
• Best Employer Brand InnovationBoston Consulting Group Gold
• Best Use of DataSiemens · Agency: Wisdom Gold
• Best D&I StrategyBT · UK Gold

Latest winners from Türkiye

• Best Employer Brand Management – Engineering and Manufacturing SectorASELSAN · Türkiye Silver