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D&AD Awards: Entry Deadline, Fees, Categories and Winners
Last verified Turkish Pencils: 2 Wood Pencils to TBWA\Istanbul in 2022; no Turkish winners found for 2023–2026.
- Deadline
- Super early Jan 2027 · standard Mar 2027 Estimated
- Ceremony
- Pencils in May, ceremony Sep 2027, London
- Organiser
- D&AD (Design and Art Direction)
- Entry fee
- £35–£980 per entry (30% off super early)
Wins from Türkiye
Key facts
- Organiser
- D&AD (Design and Art Direction)
- Founded
- 1963 (63 years old)
D&AD founded in 1962; first awards presented in 1963. source - Eligibility
- Global competition; Turkish agencies have won Pencils.
- Entries open
- Nov 2026
- Deadline
- Super early Jan 2027 · standard Mar 2027
- Ceremony
- Pencils in May, ceremony Sep 2027, London
- Entry fee
- £35–£980 per entry (30% off super early)
Sources
Category structure (2026)
- Advertising 4Digital Marketing · Film · Press & Outdoor · Radio & Audio
- Brand 3Brand Identity Refresh · Brand Transformation · New Brand Identity
- Craft 14Animation · Art Direction · Cinematography · Direction · Production Design · Typography · Visual Effects · Writing for Advertising
- Culture 5Cultural Influence · Entertainment · Gaming & Virtual Worlds · Music Videos · Sports Entertainment
- Design 8Book Design · Digital Experience Design · Graphic Design · Packaging Design · Product Design · Spatial Design · Type Design & Lettering · Magazine & Newspaper Design
- Engagement & Experience 7Commerce · Creator Content · Direct · Experiential: Activation & Participation · Luxury · Media · PR
- Health 2Health & Wellbeing · Pharma
- Impact 3Future Impact · Impact · Sustained Impact
Special awards and levels
Black Pencil · Yellow Pencil · White Pencil · Graphite Pencil · Wood Pencil · Future Impact Pencil · President's Award · Companies of the Year (Agency/Network/Brand/Client/Independent etc.)
Latest winners (2026)
- Visual EffectsCoinbase · “Your Way Out” · Agency: Isle of Any · USA Black Pencil
- Production DesignCoinbase · “Your Way Out” · Agency: Isle of Any · USA Black Pencil
- Art DirectionThe Ordinary (DECIEM) · “The Periodic Fable” · Agency: Uncommon Creative Studio London · UK Black Pencil
- ImpactAXA · “Three Words” · Agency: Publicis Conseil · France Black Pencil
- Advertising Agency of the YearUncommon Creative Studio London · UK Special award
- Independent Agency of the YearIsle of Any · USA Special award
- Agency Network of the YearOgilvy Special award
- Design Agency of the YearDENTSU INC. · Japan Special award
- Brand of the YearApple Special award
- Client of the YearUnilever Special award
- President's AwardIrma Boom · Netherlands Special award
Sources for categories and winners: media.dandad.org, adweek.com, medianews4u.com, media.dandad.org
Data compiled as of 12 October 2026. Dates and fees may change; check the official site before entering.
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