{"id":10000,"date":"2026-07-06T21:23:44","date_gmt":"2026-07-06T21:23:44","guid":{"rendered":"https:\/\/primeajans.com\/?p=10000"},"modified":"2026-07-06T21:23:47","modified_gmt":"2026-07-06T21:23:47","slug":"lizbondan-dunyaya-pwn-global-30-yil-zirvesinden-liderligin-gelecegine-dair-notlar","status":"publish","type":"post","link":"https:\/\/primeajans.com\/tr\/lizbondan-dunyaya-pwn-global-30-yil-zirvesinden-liderligin-gelecegine-dair-notlar\/","title":{"rendered":"Lizbon\u2019dan D\u00fcnyaya: PWN Global 30. Y\u0131l Zirvesi’nden Liderli\u011fin Gelece\u011fine Dair Notlar"},"content":{"rendered":"\n
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PWN Global Zirvesi Gelece\u011fin Liderli\u011fi Hakk\u0131nda Bize Ne Anlatt\u0131?<\/h1>\n\n

Yazan: Hande Yurtsever<\/strong>
\n Community & Institutional Relations Lead | Prime Ajans<\/em><\/p>\n\n

Yapay zek\u00e2, i\u015f d\u00fcnyas\u0131n\u0131 her zamankinden daha h\u0131zl\u0131 d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Ancak Lizbon’da d\u00fczenlenen PWN Global 30. Y\u0131l Zirvesi<\/strong>‘nde, 40’tan fazla \u00fclkeden liderler, y\u00f6neticiler ve topluluk temsilcileriyle ge\u00e7en iki g\u00fcn\u00fcn ard\u0131ndan ak\u0131lda kalan en g\u00fc\u00e7l\u00fc mesaj teknoloji de\u011fil, liderlik oldu.<\/p>\n\n

Teknoloji liderli\u011fin yerini almayacak; ancak iyi liderli\u011fin ne anlama geldi\u011fini yeniden tan\u0131mlayacak.<\/strong><\/p>\n\n

“Leading with Collaborative Intelligence<\/strong>” temas\u0131yla ger\u00e7ekle\u015ftirilen zirve, kurumlar\u0131n de\u011fi\u015fimi nas\u0131l y\u00f6netece\u011fini, g\u00fcveni nas\u0131l in\u015fa edece\u011fini ve insan odakl\u0131 liderli\u011fin gelecekte nas\u0131l \u015fekillenece\u011fini tart\u0131\u015fmaya a\u00e7t\u0131.<\/p>\n\n

Yapay Zek\u00e2 \u00c7a\u011f\u0131 Daha Fazla \u0130nsan Odakl\u0131 Liderlik Gerektiriyor<\/h2>\n\n

Zirvenin en dikkat \u00e7ekici ortak noktalar\u0131ndan biri, yapay zek\u00e2n\u0131n art\u0131k yaln\u0131zca teknoloji ekiplerinin g\u00fcndemi olmad\u0131\u011f\u0131yd\u0131. Bug\u00fcn AI, do\u011frudan liderli\u011fin konusu haline geldi.<\/p>\n\n

Art\u0131k soru \u015fu de\u011fil:<\/p>\n\n

“Yapay zek\u00e2 i\u015f yap\u0131\u015f \u015feklimizi de\u011fi\u015ftirecek mi?”<\/em><\/p>\n\n

As\u0131l soru \u015fu:<\/p>\n\n

“Yapay zek\u00e2 \u00e7a\u011f\u0131nda g\u00fcveni, empatiyi ve i\u015f birli\u011fini nas\u0131l koruyaca\u011f\u0131z?”<\/em><\/p>\n\n

Teknoloji geli\u015ftik\u00e7e insan\u0131 merkeze alan liderlik anlay\u0131\u015f\u0131n\u0131n \u00f6nemi daha da art\u0131yor. Gelece\u011fin ba\u015far\u0131l\u0131 kurumlar\u0131; veriyi sezgiyle, inovasyonu sorumlulukla ve teknolojiyi insan oda\u011f\u0131yla bir araya getirebilen liderlere ihtiya\u00e7 duyacak.<\/p>\n\n

Collaborative Intelligence’\u0131n \u00dc\u00e7 Temel Aya\u011f\u0131<\/h2>\n\n

Zirve \u00fc\u00e7 temel ba\u015fl\u0131k \u00fczerine in\u015fa edildi:<\/p>\n\n

    \n
  • Power<\/strong><\/li>\n
  • Progress<\/strong><\/li>\n
  • People<\/strong><\/li>\n <\/ul>\n\n

    Bu ba\u015fl\u0131klar birbirinden ba\u011f\u0131ms\u0131z de\u011fil; aksine yeni liderlik anlay\u0131\u015f\u0131n\u0131n birbirini tamamlayan \u00fc\u00e7 temel unsurunu temsil ediyor.<\/p>\n\n

    Power<\/strong>, art\u0131k yaln\u0131zca yetki de\u011fil; g\u00fcven olu\u015fturabilme becerisi anlam\u0131na geliyor.<\/p>\n\n

    Progress<\/strong>, yaln\u0131zca teknoloji yat\u0131r\u0131m\u0131 de\u011fil; kapsay\u0131c\u0131 d\u00f6n\u00fc\u015f\u00fcm yaratabilmek demek.<\/p>\n\n

    People<\/strong> ise art\u0131k bir “insan kayna\u011f\u0131” de\u011fil; kurum k\u00fclt\u00fcr\u00fcn\u00fcn, yarat\u0131c\u0131l\u0131\u011f\u0131n ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin temelini olu\u015fturuyor.<\/p>\n\n

    Bu \u00fc\u00e7 ba\u015fl\u0131k birle\u015fti\u011finde ortaya \u00e7\u0131kan yakla\u015f\u0131m ise tek bir kavramla \u00f6zetleniyor:<\/p>\n\n

    Collaborative Intelligence.<\/strong><\/p>\n\n

    Yeni Rekabet Avantaj\u0131: \u0130\u015f Birli\u011fi Kurabilmek<\/h2>\n\n

    Lizbon’dan \u00e7\u0131kan belki de en \u00f6nemli sonu\u00e7 \u015fu oldu:<\/p>\n\n

    Art\u0131k kurumlar yaln\u0131zca \u00fcr\u00fcnleriyle de\u011fil, i\u015f birli\u011fi kurabilme becerileriyle rekabet edecek.<\/strong><\/p>\n\n

    Ba\u015far\u0131l\u0131 organizasyonlar;<\/p>\n\n

      \n
    • ku\u015faklar aras\u0131nda,<\/li>\n
    • k\u00fclt\u00fcrler aras\u0131nda,<\/li>\n
    • disiplinler aras\u0131nda,<\/li>\n
    • farkl\u0131 sekt\u00f6rler aras\u0131nda,<\/li>\n
    • ve uluslararas\u0131 topluluklar aras\u0131nda k\u00f6pr\u00fc kurabilenler olacak.<\/li>\n <\/ul>\n\n

      Collaborative Intelligence tam olarak bunu ifade ediyor: Farkl\u0131 deneyimleri, bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 ve uzmanl\u0131klar\u0131 ortak bir ama\u00e7 etraf\u0131nda bir araya getirebilme becerisi.<\/p>\n\n

      Topluluklar Art\u0131k Stratejik Bir De\u011fer<\/h2>\n\n

      Zirvenin dikkat \u00e7eken bir di\u011fer ba\u015fl\u0131\u011f\u0131 ise topluluklar\u0131n de\u011fi\u015fen rol\u00fcyd\u00fc.<\/p>\n\n

      Profesyonel network’ler art\u0131k yaln\u0131zca tan\u0131\u015fma platformlar\u0131 de\u011fil; bilgi payla\u015f\u0131m\u0131n\u0131n, liderlik geli\u015fiminin, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn ve uluslararas\u0131 i\u015f birliklerinin merkezi haline geliyor.<\/p>\n\n

      PWN Global’in 30 y\u0131ll\u0131k yolculu\u011fu da bunu a\u00e7\u0131k\u00e7a g\u00f6steriyor. G\u00fc\u00e7l\u00fc topluluklar yaln\u0131zca insanlar\u0131 de\u011fil; fikirleri, kurumlar\u0131 ve f\u0131rsatlar\u0131 da birbirine ba\u011fl\u0131yor.<\/p>\n\n

      Prime Ajans Olarak Bizim \u00c7\u0131kard\u0131\u011f\u0131m\u0131z Ders<\/h2>\n\n

      Prime Ajans olarak ileti\u015fimi yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fck \u00fcretmek olarak g\u00f6rm\u00fcyoruz.<\/p>\n\n

      Bizim i\u00e7in ileti\u015fim; kurumlar, topluluklar ve insanlar aras\u0131nda s\u00fcrd\u00fcr\u00fclebilir ba\u011flar kurabilme becerisidir.<\/p>\n\n

      Bu nedenle PWN Global gibi uluslararas\u0131 platformlarda yer almay\u0131 yaln\u0131zca bir etkinlik kat\u0131l\u0131m\u0131 olarak de\u011fil; d\u00fcnyadaki yeni d\u00fc\u015f\u00fcnce bi\u00e7imlerini T\u00fcrkiye’ye ta\u015f\u0131man\u0131n, yeni i\u015f birlikleri geli\u015ftirmenin ve kurumlar\u0131m\u0131z\u0131 k\u00fcresel ekosistemlerle bulu\u015fturman\u0131n \u00f6nemli bir par\u00e7as\u0131 olarak g\u00f6r\u00fcyoruz.<\/p>\n\n

      Her Liderin Kendine Sormas\u0131 Gereken Be\u015f Soru<\/h2>\n\n
        \n
      • Ger\u00e7ekten g\u00fcven in\u015fa ediyor muyuz?<\/li>\n
      • Teknolojiyi insan\u0131 g\u00fc\u00e7lendirmek i\u00e7in mi kullan\u0131yoruz?<\/li>\n
      • Topluluk olu\u015fturuyor muyuz, yoksa yaln\u0131zca ileti\u015fim mi yap\u0131yoruz?<\/li>\n
      • Farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 ayn\u0131 hedef etraf\u0131nda bulu\u015fturabiliyor muyuz?<\/li>\n
      • Kurumumuzu uluslararas\u0131 ekosistemlerle ba\u011flant\u0131l\u0131 hale getiriyor muyuz?<\/li>\n <\/ul>\n\n

        \u00d6n\u00fcm\u00fczdeki on y\u0131l\u0131n g\u00fc\u00e7l\u00fc kurumlar\u0131n\u0131 bu sorulara verilen cevaplar belirleyecek.<\/p>\n\n

        Lizbon’dan Geriye Kalan En G\u00fc\u00e7l\u00fc C\u00fcmle<\/h2>\n\n

        \u0130ki g\u00fcn boyunca yap\u0131lan onlarca konu\u015fman\u0131n ard\u0131ndan ak\u0131lda kalan ortak mesaj \u015fuydu:<\/p>\n\n

        “Gelece\u011fin liderleri, en \u00e7ok bilenler de\u011fil; farkl\u0131 bilgi, deneyim ve bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 ortak bir ama\u00e7 do\u011frultusunda bir araya getirebilenler olacak.”<\/strong><\/p>\n\n

        Biz de Prime Ajans olarak gelece\u011fin g\u00fc\u00e7l\u00fc markalar\u0131n\u0131n ve kurumlar\u0131n\u0131n tam olarak bu anlay\u0131\u015f \u00fczerine in\u015fa edilece\u011fine inan\u0131yoruz.<\/p>\n\n

        \n\n

        Yazar Hakk\u0131nda<\/h2>\n\n

        Hande Yurtsever<\/strong>
        \n Community & Institutional Relations Lead | Prime Ajans<\/em><\/p>\n\n

        Hande Yurtsever, Avrupa ba\u015fta olmak \u00fczere uluslararas\u0131 kurumlar, profesyonel topluluklar ve markalar aras\u0131nda stratejik ortakl\u0131klar, ileti\u015fim projeleri ve topluluk geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctmektedir.<\/p>\n\n

        Ayn\u0131 zamanda PWN Global Y\u00f6netim Kurulu \u00dcyelik ve \u015eehir A\u011flar\u0131 Geli\u015fiminden Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 (VP Membership & City Network Development)<\/strong> ve PWN Istanbul E\u015f Ba\u015fkan\u0131<\/strong> olarak uluslararas\u0131 profesyonel a\u011flar\u0131n geli\u015fimine katk\u0131 sa\u011flamaktad\u0131r.<\/p>\n\n

        PWN Global Hakk\u0131nda<\/h2>\n\n

        Professional Women’s Network (PWN) Global, profesyonel kad\u0131nlar\u0131 d\u00fcnyan\u0131n farkl\u0131 \u015fehirlerinde faaliyet g\u00f6steren yerel network’ler arac\u0131l\u0131\u011f\u0131yla k\u00fcresel bir topluluk i\u00e7inde bulu\u015fturan uluslararas\u0131 bir organizasyondur.<\/p>\n\n

        30 y\u0131l\u0131 a\u015fk\u0131n deneyimiyle liderlik geli\u015fimi, mentorluk, bilgi payla\u015f\u0131m\u0131 ve uluslararas\u0131 i\u015f birliklerini destekleyen PWN Global, bug\u00fcn Avrupa, Afrika, G\u00fcney Amerika ve Asya’daki \u015fehir a\u011flar\u0131yla binlerce profesyoneli ortak bir vizyon etraf\u0131nda bulu\u015fturmaktad\u0131r.<\/p>\n\n

        Growing, Stronger, Together.<\/strong><\/p>\n\n <\/div>\n\n

        \n
        <\/div>\n
        <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        PWN Global Zirvesi Gelece\u011fin Liderli\u011fi Hakk\u0131nda Bize Ne Anlatt\u0131? Yazan: Hande Yurtsever Community & Institutional Relations Lead | Prime Ajans Yapay zek\u00e2, i\u015f d\u00fcnyas\u0131n\u0131 her zamankinden daha h\u0131zl\u0131 d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Ancak Lizbon’da d\u00fczenlenen PWN Global 30. Y\u0131l Zirvesi‘nde, 40’tan fazla \u00fclkeden liderler, y\u00f6neticiler ve topluluk temsilcileriyle ge\u00e7en iki g\u00fcn\u00fcn ard\u0131ndan ak\u0131lda kalan en g\u00fc\u00e7l\u00fc mesaj teknoloji […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-10000","post","type-post","status-publish","format-standard","hentry","category-uncategorized-tr"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/primeajans.com\/tr\/wp-json\/wp\/v2\/posts\/10000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primeajans.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primeajans.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primeajans.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/primeajans.com\/tr\/wp-json\/wp\/v2\/comments?post=10000"}],"version-history":[{"count":1,"href":"https:\/\/primeajans.com\/tr\/wp-json\/wp\/v2\/posts\/10000\/revisions"}],"predecessor-version":[{"id":10001,"href":"https:\/\/primeajans.com\/tr\/wp-json\/wp\/v2\/posts\/10000\/revisions\/10001"}],"wp:attachment":[{"href":"https:\/\/primeajans.com\/tr\/wp-json\/wp\/v2\/media?parent=10000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primeajans.com\/tr\/wp-json\/wp\/v2\/categories?post=10000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primeajans.com\/tr\/wp-json\/wp\/v2\/tags?post=10000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}