Kategori yapısı (2026)

• Campaigns 17Best Campaign (Africa, APAC, Middle East, LATAM, Europe) · Consumer Launch · Corporate Branding · CSR · Healthcare · Issues and Crisis · Best Use of AI or PR Software
• Global PR 6Citizenship · Content · Creative Idea · Event Activation · Integration · PR Breakthrough
• People, Teams and Agencies 9Best Agency (APAC, Middle East, LATAM, Europe) · Global Brand · Global Professional – Agency · Small/Mid-Size/Large Global Agency
• Grand Prix 1Campaign of the Year

Özel ödüller ve dereceler

Campaign of the Year (Grand Prix) · Global Agency of the Year (Small/Mid/Large) · Highly Commended

Son dönem kazananları (2026 (London, May 2026))

• Best Agency – Europe; Best Agency – Middle EastWeber Shandwick Winner
• Global Professional – AgencyTom Beckman, Weber Shandwick Winner
• Integration; PR BreakthroughPeppa Pig (Hasbro) · “Pig Changes” Winner
• Creative IdeaThe LEGO Group · “LEGO Botanicals” Winner
• Corporate Brandinge& · “Go For More” · Ajans: Weber Shandwick & Initiative · UAE Winner
• Best Campaign LatAm; CSRAnimal Politico · “The Exam” · Ajans: Weber Shandwick Mexico · Mexico Winner
• Best Campaign Europe; Non-ProfitSave the Children Romania · “The Tiniest Room” · Ajans: Golin Romania · Romania Winner
• Best Campaign Middle EastFixby · “Don't Look Down” · Ajans: Current Global MENAT · UAE Winner
• Consumer LaunchGrubhub · “Snooze Insurance” · Ajans: Golin Winner
• Public SectorVisit Sweden · “The Swedish Prescription” · Ajans: Prime Weber Shandwick · Sweden Winner
• Event ActivationAllegra (Opella) · “Allegra Pit Shop” · Ajans: Edelman Winner
• Best Use of AI or PR SoftwareAdobe Firefly · “Unfinished Film” Winner